Items where Author is "West, D."
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Acar, O. A. 
ORCID: 0000-0003-1993-0921 & West, D. (2021).
When an Educated Guess Beats Data Analysis.
Harvard Business Review,
West, D., Acar, O. A. ORCID: 0000-0003-1993-0921 & Caruana, A. (2020).
Choosing Among Alternative New Product Development Projects: The Role of Heuristics.
Psychology and Marketing, 37(11),
pp. 1511-1524.
doi: 10.1002/mar.21397