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Items where Author is "Wetzels, M."

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Article

Villarroel Ordenes, F., Grewal, D., Ludwig, S. , de Ruyter, K., Mahr, D. & Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, 45(5), pp. 988-1012. doi: 10.1093/jcr/ucy032

Benos, T., Kalogeros, N., de Ruyter, K. & Wetzels, M. (2018). Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects. European Journal of Marketing, doi: 10.1108/EJM-11-2016-0634

Motyka, S., Grewal, D., Agguire, E. , Mahr, D., de Ruyter, K. & Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-018-0585-6

Agguirre, L., Mahr, D., de Ruyter, K. , Pelser, J., Grewal, D. & Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, 82(2), pp. 64-84. doi: 10.1509/jm.15.0121

Ordenes, F. V., Ludwig, S., de Ruyter, K. , Grewal, D. & Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, 43(6), pp. 875-894. doi: 10.1093/jcr/ucw070

Farace, S., van Laer, T., de Ruyter, K. & Wetzels, M. (2017). Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies. European Journal of Marketing, 51(11/12), pp. 1961-1979. doi: 10.1108/EJM-03-2016-0158

Hensen, N., Keeling, D. I., de Ruyter, K. , Wetzels, M. & de Jong, A. (2016). Making SENS: exploring the antecedents and impact of store environmental stewardship climate. Journal of the Academy of Marketing Science, 44(4), pp. 497-515. doi: 10.1007/s11747-015-0446-5

Hensen, N., Keeling, D. I., de Ruyter, K. & Wetzels, M. (2016). Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS). Psychology and Marketing, 33(5), pp. 389-406. doi: 10.1002/mar.20882

Pelser, J., de Ruyter, K., Wetzels, M. , Grewal, D., Cox, D. & van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006

Aguirre, E., Mahr, D., Grewal, D. , de Ruyter, K. & Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005

Piyathasanan, B., Mathies, C., Wetzels, M. , Patterson, P. & de Ruyter, K. (2015). A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. International Journal of Electronic Commerce, 19(2), pp. 126-158. doi: 10.1080/10864415.2015.979484

Ludwig, S., de Ruyter, K., Mahr, D. , Wetzels, M., Brüggen, E. & De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217.

van Laer, T., de Ruyter, K., Visconti, L. M. & Wetzels, M. (2014). The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation. Journal of Consumer Research, 40(5), pp. 797-817. doi: 10.1086/673383

Blonska, A., Storey, C., Rozemeijer, F. , Wetzels, M. & de Ruyter, K. (2013). Decomposing the effect of supplier development on relationship benefits: The role of relational capital. Industrial Marketing Management, 42(8), pp. 1295-1306. doi: 10.1016/j.indmarman.2013.06.007

Ludwig, S., de Ruyter, K., Friedman, M. , Brüggen, E., Wetzels, M. & Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560

van Laer, T., de Ruyter, K. & Wetzels, M. (2012). Effects of narrative transportation on persuasion: A meta-analysis. NA - Advances in Consumer Research, 40, pp. 579-581.

Köhler, C. F., Rohm, A. J., de Ruyter, K. & Wetzels, M. (2011). Return on interactivity: The impact of online agents on newcomer adjustment. Journal of Marketing, 75(2), pp. 93-108. doi: 10.1509/jmkg.75.2.93

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