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Items where Author is "Wetzels, M."

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Article

Benos, T., Kalogeros, N., de Ruyter, K. and Wetzels, M. (2018). Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects. European Journal of Marketing, doi: 10.1108/EJM-11-2016-0634

Motyka, S., Grewal, D., Agguire, E., Mahr, D., de Ruyter, K. and Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-018-0585-6

Villarroel Ordenes, F., Grewal, D., Ludwig, S., de Ruyter, K., Mahr, D. and Wetzels, M. (2018). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, doi: 10.1093/jcr/ucy032

Agguirre, L., Mahr, D., de Ruyter, K., Pelser, J., Grewal, D. and Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, doi: 10.1509/jm.15.0121

Ordenes, F. V., Ludwig, S., de Ruyter, K., Grewal, D. and Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, doi: 10.1093/jcr/ucw070

Farace, S., van Laer, T., de Ruyter, K. and Wetzels, M. (2017). Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies. European Journal of Marketing, 51(11/12), pp. 1961-1979. doi: 10.1108/EJM-03-2016-0158

Hensen, N., Keeling, D. I., de Ruyter, K., Wetzels, M. and de Jong, A. (2016). Making SENS: exploring the antecedents and impact of store environmental stewardship climate. Journal of the Academy of Marketing Science, 44(4), pp. 497-515. doi: 10.1007/s11747-015-0446-5

Hensen, N., Keeling, D. I., de Ruyter, K. and Wetzels, M. (2016). Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS). Psychology and Marketing, 33(5), pp. 389-406. doi: 10.1002/mar.20882

Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D. and van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005

Piyathasanan, B., Mathies, C., Wetzels, M., Patterson, P. and de Ruyter, K. (2015). A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. International Journal of Electronic Commerce, 19(2), pp. 126-158. doi: 10.1080/10864415.2015.979484

Ludwig, S., de Ruyter, K., Mahr, D., Wetzels, M., Brüggen, E. and De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217.

van Laer, T., de Ruyter, K., Visconti, L. M. and Wetzels, M. (2014). The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation. Journal of Consumer Research, 40(5), pp. 797-817. doi: 10.1086/673383

Blonska, A., Storey, C., Rozemeijer, F., Wetzels, M. and de Ruyter, K. (2013). Decomposing the effect of supplier development on relationship benefits: The role of relational capital. Industrial Marketing Management, 42(8), pp. 1295-1306. doi: 10.1016/j.indmarman.2013.06.007

Ludwig, S., de Ruyter, K., Friedman, M., Brüggen, E., Wetzels, M. and Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560

van Laer, T., de Ruyter, K. and Wetzels, M. (2012). Effects of narrative transportation on persuasion: A meta-analysis. NA - Advances in Consumer Research, 40, pp. 579-581.

Köhler, C. F., Rohm, A. J., de Ruyter, K. and Wetzels, M. (2011). Return on interactivity: The impact of online agents on newcomer adjustment. Journal of Marketing, 75(2), pp. 93-108. doi: 10.1509/jmkg.75.2.93

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