Items where Author is "Wieser, V."
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Article
Wieser, V., Luedicke, M. K. 
ORCID: 0000-0003-3032-157X & Hemetsberger, A. (2021).
Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace.
Journal of Consumer Research, 48(4),
pp. 731-751.
doi: 10.1093/jcr/ucab035