City Research Online

Article

Eichert, C. & Luedicke, M. K. ORCID: 0000-0003-3032-157X (2022). Almost Equal: Consumption under Fragmented Stigma. Journal of Consumer Research, 49(3), pp. 409-429. doi: 10.1093/jcr/ucab077

Wieser, V., Luedicke, M. K. ORCID: 0000-0003-3032-157X & Hemetsberger, A. (2021). Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace. Journal of Consumer Research, 48(4), pp. 731-751. doi: 10.1093/jcr/ucab035

Sharifonnasabi, Z., Bardhi, F. & Luedicke, M. K. ORCID: 0000-0003-3032-157X (2019). How globalisation affects consumers: Insights from thirty years of CCT globalisation research. Marketing Theory, 20(3), pp. 273-298. doi: 10.1177/1470593119887469

Wieser, V. E., Hemetsberger, A. & Luedicke, M. K. ORCID: 0000-0003-3032-157X (2019). The Appeal of Protest Rhetoric: How Moral Entrepreneurs Recruit the Media into Moral Struggles. Research in the Sociology of Organizations, The Co(Ch. 8), pp. 151-166. doi: 10.1108/s0733-558x20190000063016

Hellmann, K-U & Luedicke, M. K. (2018). The Throwaway Society: a Look in the Back Mirror. Journal of Consumer Policy, 41(1), pp. 83-87. doi: 10.1007/s10603-018-9371-6

Barrios, A., De Valck, K., Shultz, C. , Sibai, O., Husemann, K. C., Maxwell-Smith, M. & Luedicke, M. K.view all authors (2016). Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian coffee marketing system. Journal of Public Policy and Marketing, 35(2), pp. 185-197. doi: 10.1509/jppm.15.151

Luedicke, M. K., Husemann, K.C., Furnari, S. & Ladstaetter, F.view all authors (2016). Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme. Long Range Planning, 50(3), pp. 371-384. doi: 10.1016/j.lrp.2016.07.001

Stoeckl, V. E. & Luedicke, M. K. (2015). Doing well while doing good? An integrative review of marketing criticism and response. Journal of Business Research, 68(12), pp. 2452-2463. doi: 10.1016/j.jbusres.2015.06.032

Luedicke, M. K. (2015). Indigenes' Responses to Immigrants' Consumer Acculturation: A Relational Configuration Analysis. Journal of Consumer Research, 42(1), pp. 109-129. doi: 10.1093/jcr/ucv002

Husemann, K.C., Ladstaetter, F. & Luedicke, M. K. (2015). Conflict Culture and Conflict Management in Consumption Communities. Psychology and Marketing, 32(3), pp. 265-284. doi: 10.1002/mar.20779

Levy, S. J. & Luedicke, M. K. (2013). From Marketing Ideology to Branding Ideology. Journal of Macromarketing, 33(1), pp. 58-66. doi: 10.1177/0276146712459656

Husemann, K.C. & Luedicke, M. K. (2013). Social Conflict and Consumption: A Meta-Analytical Perspective. NA - Advances in Consumer Research, 41, pp. 355-360.

Luedicke, M. K. (2011). Consumer acculturation theory: (crossing) conceptual boundaries. Consumption Markets and Culture, 14(3), pp. 223-244. doi: 10.1080/10253866.2011.574824

Luedicke, M. K. (2011). Consumers' Controversies about Consumption. Marketing ZFP - Journal of Research and Management, 33(1), pp. 46-56.

Luedicke, M. K., Thompson, C. J. & Giesler, M. (2010). Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of Consumer Research, 36(6), pp. 1016-1032. doi: 10.1086/644761

Bettingen, J-F. & Luedicke, M. K. (2009). Can brands make us happy? A research framework for the study of brands and their effects on happiness. Advances in Consumer Research, 36, pp. 308-315.

Füller, J., Luedicke, M. K. & Jawecki, G. (2008). How brands enchant: Insights from observing community driven brand creation. Advances in Consumer Research, 35, pp. 359-366.

Luedicke, M. K. (2006). Brand community under fire: The role of social environments for the HUMMER brand community. Advances in Consumer Research, 33, pp. 486-493.

Book Section

Hellmann, K. U. & Luedicke, M. K. (2017). The relevance of consumption in Niklas Luhmann's theory of society. In: Askegaard, S. & Heilbrunn, B. (Eds.), Canonical Authors in Consumption Theory. . London: Routledge. doi: 10.4324/9781315626093

Luedicke, M. K. (2011). Driving a deeply rooted brand: Cultural marketing lessons learned from GM's hummer advertising. In: Marketing Management: A Cultural Perspective. (pp. 315-331). New York: Routledge.

Conference or Workshop Item

Eckhardt, G. M. & Luedicke, M. K. ORCID: 0000-0003-3032-157X (2018). Human Brand Dynamics. Paper presented at the Consumer Culture Theory Conference 2018, 28 Jun - 1 Jul 2018, Odense, Denmark.

Ladstaetter-Fussenegger, F. & Luedicke, M. K. (2013). Message in a Bottle: How Prodactivist Consumer Communities Compete in the Mainstream Market. In: AMA Winter Marketing Educators Conference Proceedings. AMA Winter Marketing Educators Conference, 15 Feb 2013 - 17 Feb 2013, Las Vegas, Nevada, US.