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Consumer acculturation theory: (crossing) conceptual boundaries

Luedicke, M. K. (2011). Consumer acculturation theory: (crossing) conceptual boundaries. Consumption Markets and Culture, 14(3), pp. 223-244. doi: 10.1080/10253866.2011.574824


Consumer acculturation theorists have developed an insightful body of literature about the ways in which migrants adapt to foreign cultures via consumption. The present paper revisits 14 key studies from this field to highlight its most important contributions, critique its conceptual boundaries, and present cases of conceptual border crossings that indicate an emerging need for a broader conceptualization of the phenomenon. The paper closes by introducing a model that frames consumer acculturation as a complex system of recursive socio-cultural adaptation, and discusses its implications for future research.

Publication Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Consumption Markets and Culture on 22 Jul 2011, available online:
Publisher Keywords: integration, consumer acculturation, acculturation agents, social systems, assimilation, nationality, culture, migration, immigration
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Departments: Bayes Business School > Management
SWORD Depositor:
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