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Conflict Culture and Conflict Management in Consumption Communities

Husemann, K.C., Ladstaetter, F. & Luedicke, M. K. (2015). Conflict Culture and Conflict Management in Consumption Communities. Psychology and Marketing, 32(3), pp. 265-284. doi: 10.1002/mar.20779


This study explores conflict culture as a distinct and influential element of a consumption community’s broader culture, and explores how communities initiate, perform, manage, and resolve intra-community conflicts. A four-year interpretive study of the Premium Cola consumption community reveals two sets of formal and informal elements of conflict culture; explains how community members perform routine, and manage transgressive conflicts; shows how members garner positive and negative practical, identity, and relationship value from these two types of conflict; and documents how a community’s conflict culture develops through inventing new conflict behaviors to resolve transgressive conflicts. The study thus contributes new theoretical insights to the literature on social conflict in online consumption communities, discusses managerial implications, and initiates a discussion about conflict culture.

Publication Type: Article
Additional Information: This is the accepted version of the following article: Husemann, K. C., Ladstaetter, F. and Luedicke, M. K. (2015), Conflict Culture and Conflict Management in Consumption Communities. Psychol. Mark., 32: 265–284 which has been published in final form at
Publisher Keywords: consumption community, online community, conflict culture, social conflict
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Bayes Business School > Management
SWORD Depositor:
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