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Human Brand Dynamics

Eckhardt, G. M. and Luedicke, M. K. ORCID: 0000-0003-3032-157X (2018). Human Brand Dynamics. Paper presented at the Consumer Culture Theory Conference 2018, 28 Jun - 1 Jul 2018, Odense, Denmark.

Publication Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Departments: Bayes Business School > Management
Date available in CRO: 25 Mar 2021 08:29
Date deposited: 25 March 2021
Date of acceptance: 12 March 2018
Date of first online publication: 2018
Text - Accepted Version
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