Eckhardt, G. M. and Luedicke, M. K. ORCID: 0000-0003-3032-157X (2018).
Human Brand Dynamics.
Paper presented at the Consumer Culture Theory Conference 2018, 28 Jun - 1 Jul 2018, Odense, Denmark.
Publication Type: | Conference or Workshop Item (Paper) |
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Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform |
Departments: | Business School > Management |
Date Deposited: | 25 Mar 2021 08:29 |
URI: | https://openaccess.city.ac.uk/id/eprint/25765 |
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