City Research Online

Human Brand Dynamics

Eckhardt, G. M. & Luedicke, M. K. ORCID: 0000-0003-3032-157X (2018). Human Brand Dynamics. Paper presented at the Consumer Culture Theory Conference 2018, 28 Jun - 1 Jul 2018, Odense, Denmark.

[img]
Preview
Text - Accepted Version
Download (256kB) | Preview

Export

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login