City Research Online - Human Brand Dynamics

Human Brand Dynamics

Eckhardt, G. M. & Luedicke, M. K. ORCID: 0000-0003-3032-157X (2018). Human Brand Dynamics. Paper presented at the Consumer Culture Theory Conference 2018, 28 Jun - 1 Jul 2018, Odense, Denmark.

Publication Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform
Departments:	Bayes Business School > Management

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Creators:	Eckhardt, G. M. Luedicke, M. K. ORCID: 0000-0003-3032-157X
Event Title:	Consumer Culture Theory Conference 2018
Event Type:	Conference
Event Location:	Odense, Denmark
Event Dates:	28 Jun - 1 Jul 2018
Status:	Published
Refereed:	Yes
URI:	https://openaccess.city.ac.uk/id/eprint/25765
Date available in CRO:	25 Mar 2021 08:29
Date deposited:	25 March 2021
Dates:	Date Event 12 March 2018 Accepted 2018 Published