Items where Author is "Zanette, M. C."
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Article
Zanette, M. C., Rinallo, D. & Mimoun, L. 
ORCID: 0000-0002-5173-312X (2022).
Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis.
Marketing Theory, 23(1),
pp. 163-182.
doi: 10.1177/14705931221124044