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Items where Author is "Zanette, M. C."

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Article

Zanette, M. C., Rinallo, D. & Mimoun, L. ORCID: 0000-0002-5173-312X (2022). Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis. Marketing Theory, 23(1), pp. 163-182. doi: 10.1177/14705931221124044

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