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Tucci, C. L., Snihur, Y., Novelli, E. ORCID: 0000-0002-6899-1096 & Felin, T.view all authors (2025). A debate: does Lean Startup represent a giant leap?. Industry and Innovation, pp. 1-12. doi: 10.1080/13662716.2025.2476431

Spina, C. & Novelli, E. ORCID: 0000-0002-6899-1096 (2025). Research: When Does Scientific Decision-Making Benefit Startups?. Harvard Business Review,

Coali, A., Novelli, E. ORCID: 0000-0002-6899-1096, Sirigiri, A. & Spina, C.view all authors (2024). A Scientific Approach to Decision-making: Key Tools and Design Principles. Journal of Business Venturing Design, 3, article number 100023. doi: 10.1016/j.jbvd.2024.100023

Valentine, J., Novelli, E. ORCID: 0000-0002-6899-1096 & Agarwal, R. (2024). The Theory-Based View and Strategic Pivots: The Effects of Theorization and Experimentation on the Type and Nature of Pivots. Strategy Science, 9(4), pp. 433-460. doi: 10.1287/stsc.2024.0183

Novelli, E. ORCID: 0000-0002-6899-1096 & Spina, C. (2024). Making business model decisions like scientists: Strategic commitment, uncertainty, and economic performance. Strategic Management Journal, 45(13), pp. 2642-2695. doi: 10.1002/smj.3636

Felin, T., Gambardella, A., Novelli, E. ORCID: 0000-0002-6899-1096 & Zenger, T.view all authors (2024). A scientific method for startups. Journal of Management, 50(8), pp. 3080-3104. doi: 10.1177/01492063231226136

Gagliardi, L. & Novelli, E. ORCID: 0000-0002-6899-1096 (2024). Female entrepreneurs targeting women: Strategic redirection under scientific decision-making. Organization science, 36(2), pp. 718-736. doi: 10.1287/orsc.2022.17235

Camuffo, A., Gambardella, A., Messinese, D. , Novelli, E. ORCID: 0000-0002-6899-1096, Paolucci, E. & Spina, C.view all authors (2024). A Scientific Approach to Entrepreneurial Decision Making: Large Scale Replication and Extension. Strategic Management Journal, 45(6), pp. 1209-1237. doi: 10.1002/smj.3580

Coali, A., Gambardella, A. & Novelli, E. ORCID: 0000-0002-6899-1096 (2024). Scientific Decision-Making, Project Selection and Longer-Term Outcomes. Research Policy, 53(6), article number 105022. doi: 10.1016/j.respol.2024.105022

Conti, R. & Novelli, E. ORCID: 0000-0002-6899-1096 (2022). Not All Technologies Are Created Equal for Stakeholders: Constituency Statutes, Firm Stakeholder Orientation and Investments in Technology Generality. Research Policy, 51(3), article number 104470. doi: 10.1016/j.respol.2021.104470

Gambardella, A., Heaton, S., Novelli, E. ORCID: 0000-0002-6899-1096 & Teece, D.view all authors (2021). Profiting from enabling technologies?. Strategy Science, 6(1), pp. 75-90. doi: 10.1287/stsc.2020.0119

Conti, R., Gambardella, A. & Novelli, E. ORCID: 0000-0002-6899-1096 (2019). Specializing in generality: Firm strategies when intermediate markets work. Organization Science, 30(1), pp. 126-150. doi: 10.1287/orsc.2018.1243

Conti, R., Gambardella, A. & Novelli, E. ORCID: 0000-0002-6899-1096 (2019). Specializing in general purpose technologies as a firm long-term strategy. Industrial and Corporate Change, 28(2), pp. 351-364. doi: 10.1093/icc/dty069

Ahuja, G. & Novelli, E. ORCID: 0000-0002-6899-1096 (2017). Activity Overinvestment: The Case of R&D. Journal of Management, 43(8), pp. 2456-2468. doi: 10.1177/0149206317695770

Ahuja, G. & Novelli, E. (2017). Redirecting research efforts on the diversification-performance linkage: The search for synergy. The Academy of Management Annals, 11(1), pp. 342-390. doi: 10.5465/annals.2014.0079

Ahuja, G. & Novelli, E. (2016). Incumbent Responses to an Entrant with a New Business Model: Resource Co-Deployment and Resource Re-Deployment Strategies. Advances in Strategic Management, 35, pp. 125-153. doi: 10.1108/s0742-332220160000035006

Novelli, E. (2015). An Examination of the Antecedents and Implications of Patent Scope. Research Policy, 44(2), pp. 493-507. doi: 10.1016/j.respol.2014.09.005

Padula, G., Novelli, E. & Conti, R. (2015). SMEs Inventive Performance and Profitability in the Markets for Technology. Technovation, 41-42(July–A), pp. 38-50. doi: 10.1016/j.technovation.2015.01.002

Conti, R., Gambardella, A. & Novelli, E. (2013). Research on Markets for Inventions and Implications for R&D Allocation Strategies. The Academy of Management Annals, 7(1), pp. 717-774. doi: 10.1080/19416520.2013.787709

Ahuja, G., Lampert, C. & Novelli, E. (2012). The second face of appropriability: generative appropriability and its determinants. Academy of Management Review (AMR), 38(2), pp. 248-269. doi: 10.5465/amr.2010.0290