Items where City Author is "Yoon, Hyun"
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McKenna, B., Cai, W. & Yoon, H. 
ORCID: 0000-0001-5679-3335 (2025).
Chinese older adults' social media use: a study of WeChat from a social practice perspective.
Information Technology & People, 38(1),
pp. 363-379.
doi: 10.1108/itp-10-2022-0787
Yoon, H. ORCID: 0000-0001-5679-3335 & Kelly, A. J. (2023).
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
Journal of Macromarketing, 43(3),
pp. 403-417.
doi: 10.1177/02761467231178550
Thompson, Z., Yoon, H. ORCID: 0000-0001-5679-3335 & Booth, P. (2023).
Dispersed assessment: A novel approach to enhancing student engagement during and beyond Covid-19.
The International Journal of Management Education, 21(2),
article number 100811.
doi: 10.1016/j.ijme.2023.100811
Yoon, H. ORCID: 0000-0001-5679-3335 & Vlachos, P. (2023).
Cultural Institutes Abroad in the 21st Century: The Case of the Korean Cultural Centre UK.
International Journal of Arts Management, 25(2),
Wright, D. K., Yoon, H. ORCID: 0000-0001-5679-3335, Morrison, A. M. & Šegota, T. (2023).
Drinking in style? Literature review of luxury wine consumption.
British Food Journal, 125(2),
pp. 679-695.
doi: 10.1108/bfj-06-2021-0661
Book Section
Yoon, H. ORCID: 0000-0001-5679-3335 & Šegota, T. (2022).
Using Live Briefs in Marketing Education: How to Increase Student Employability by Blending Sustainability and Internationalization.
In:
Socially Responsible Consumption and Marketing in Practice.
(pp. 349-358). Springer Nature Singapore.
doi: 10.1007/978-981-16-6433-5_21
Dane, J. & Yoon, H. ORCID: 0000-0001-5679-3335 (2009).
Lynx: the challenges of lad culture. (3rd Edition ed.)
In: Powell, H., Hardy, J., Hawkin, S. & MacRury, I. (Eds.),
The Advertising Handbook.
(pp. 91-98). London, UK: Routledge.
doi: 10.4324/9781315881416