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Bhattacharyya, Kaustav (2012). Communities of Practice facilitating learning and innovation in the Indian Administrative Services - A qualitative investigative study. (Unpublished Doctoral thesis, City University London)

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Henning, V., Hennig-Thurau, T. & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology and Marketing, 29(10), pp. 765-781. doi: 10.1002/mar.20562

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Jasmand, C., Blazevic, V. & de Ruyter, K. (2012). Generating sales while providing service: A study of customer service representatives' ambidextrous behavior. Journal of Marketing, 76(1), pp. 20-37. doi: 10.1509/jm.10.0448

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Li, F., Pieńkowski, D., van Moorsel, A. view all authors & Smith, C. (2012). A Holistic Framework for Trust in Online Transactions. International Journal Of Management Reviews, 14(1), pp. 85-103. doi: 10.1111/j.1468-2370.2011.00311.x

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Ma, Tao (2012). Corporate dividend decisions. (Unpublished Doctoral thesis, City University London)

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Oderanti, F. O., Li, F. & De Wilde, P. (2012). Application of strategic fuzzy games to wage increase negotiation and decision problems. Expert Systems with Applications, 39(12), pp. 11103-11114. doi: 10.1016/j.eswa.2012.03.060

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Schepers, J., Falk, T., de Ruyter, K. view all authors, de Jong, A. & Hammerschmidt, M. (2012). Principles and principals: Do customer stewardship and agency control compete or complement when shaping frontline employee behavior?. Journal of Marketing, 76(6), pp. 1-20. doi: 10.1509/jm.11.0112

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White, K., MacDonnell, R. & Ellard, J. H. (2012). Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products. Journal of Marketing, 76(1), pp. 103-118. doi: 10.1509/jm.09.0581