Using mixed modes in survey data research: Results from six experiments

Villar, A. & Fitzgerald, R. (2017). Using mixed modes in survey data research: Results from six experiments. In: M. Breen (Ed.), Values and Identities in Europe: Evidence from the European Social Survey. (pp. 273-310). Routledge. ISBN 9781138226661

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Abstract

Technological advances and increasing access to telephone and the internet mean that it is now possible for people to complete surveys by phone or online rather than face-to-face with an interviewer present. As budgets tighten and the benefits of using other modes (such as speed and flexibility) become more apparent, there has been a debate about whether it is better to use alternatives to face-to-face surveys either exclusively or in combination with in-person interviews. This chapter summarises findings from research conducted under the auspices of the European Social Survey (ESS) over the past 12 years to evaluate the potential effects of mixed-mode data collection on its own cross-national survey estimates.

Item Type: Book Section
Additional Information: This is an Accepted Manuscript of a book chapter published by Routledge in Values and Identities in Europe: Evidence from the European Social Survey, 2017, available online: https://www.routledge.com/Values-and-Identities-in-Europe-Evidence-from-the-European-Social-Survey/Breen/p/book/9781138226661
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: School of Social Sciences > Department of Sociology
URI: http://openaccess.city.ac.uk/id/eprint/16770

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