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Using mixed modes in survey data research: Results from six experiments

Villar, A. and Fitzgerald, R. (2017). Using mixed modes in survey data research: Results from six experiments. In: Breen, M. (Ed.), Values and Identities in Europe: Evidence from the European Social Survey. (pp. 273-310). Routledge. ISBN 9781138226661

Abstract

Technological advances and increasing access to telephone and the internet mean that it is now possible for people to complete surveys by phone or online rather than face-to-face with an interviewer present. As budgets tighten and the benefits of using other modes (such as speed and flexibility) become more apparent, there has been a debate about whether it is better to use alternatives to face-to-face surveys either exclusively or in combination with in-person interviews. This chapter summarises findings from research conducted under the auspices of the European Social Survey (ESS) over the past 12 years to evaluate the potential effects of mixed-mode data collection on its own cross-national survey estimates.

Publication Type: Book Section
Additional Information: This is an Accepted Manuscript of a book chapter published by Routledge in Values and Identities in Europe: Evidence from the European Social Survey, 2017, available online: https://www.routledge.com/Values-and-Identities-in-Europe-Evidence-from-the-European-Social-Survey/Breen/p/book/9781138226661
Subjects: H Social Sciences > H Social Sciences (General)
Departments: School of Arts & Social Sciences > Sociology
URI: http://openaccess.city.ac.uk/id/eprint/16770
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