City Research Online

Abstract

This article analyses the law of gambling advertising in Great Britain, highlighting the limits of co-regulation against the third statutory objective[1] considering the empirical research literature on the impact of advertising on problem gambling[2], pointing to gaps in the protection of children and vulnerable persons and making recommendations. Our argument is that the risk assessment should not be made purely from the perspective of the population as a whole but from the viewpoint of those who are negatively affected by gambling. We argue that there is a fundamental conflict between the objective of liberalising gambling advertising and the protection of children and other vulnerable persons and that more should be done to ensure their protection. The Department of Culture, Media and Sport (DCMS) is currently reviewing Social Responsibility Measures, including the impacts of gambling advertising and the protection of children, so we hope this article can make a timely contribution to the debate.

Publication Type:	Article
Additional Information:	This article is published in a revised form in Legal Studies https://doi.org/10.1017/lst.2018.5. This version is free to view and download for private research and study only. Not for re-distribution, re-sale or use in derivative works. © Cambridge University Press.
Departments:	The City Law School > Academic Programmes
SWORD Depositor:	Symplectic Administrator

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