Items where Author is "Ordenes, F. V."
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Ordenes, F. V., Ludwig, S., de Ruyter, K. , Grewal, D. & Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, 43(6), pp. 875-894. doi: 10.1093/jcr/ucw070