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Abstract

This study uses the global value chain (GVC) framework to analyze the globalization of television and argues that it has been driven by the dynamics of a newly formed TV content value chain. Distinct segments emerged as the chain globalized and firms sought a competitive advantage by expanding internationally within their sector. This article focuses on four dimensions of the TV content value chain and, documenting the growth of transnational TV networks and formats, argues that the TV industry's millennial global shift was triggered by internationalization of the chain's segments. Finally, it suggests that industry conglomeration should be comprehended in the context of Internet disruption and international fragmentation of production within expanding value chains.

Publication Type:	Article
Additional Information:	© 2016 International Communication Association. This is the peer reviewed version of the following article: Chalaby, J. K. (2016). Television and Globalization: The TV Content Global Value Chain. Journal of Communication, 66(1), doi: 10.1111/jcom.12203, which is published in final form at http://onlinelibrary.wiley.com/doi/10.1111/jcom.12203/abstract. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Publisher Keywords:	Broadcasting Policy; Cross-Border TV Networks; Global Value Chain Analysis; International Fragmentation of Production; Internet Disruption; Media Globalization; OTT Platforms; Trade Integration; Transnational Television; TV Content Global Value Chain; TV Formats
Subjects:	H Social Sciences > HE Transportation and Communications P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Departments:	School of Policy & Global Affairs > Sociology & Criminology
SWORD Depositor:	Symplectic Administrator

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