City Research Online - Need for Narrative

Need for Narrative

van Laer, T., Visconti, L. M. & Feiereisen, S. (2015). Need for Narrative. Paper presented at the European Marketing Academy Conference, 2015, Leuven, Belgium.

Abstract

What is a useful story from the perspective of its consumer? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how consumers define stories, distinguish between different reasons to need narrative, and experience the effects of need for narrative.

Publication Type:	Conference or Workshop Item (Other)
Subjects:	H Social Sciences > HF Commerce
Departments:	Bayes Business School > Management

[thumbnail of Need for Narrative ACR 2014 and EMAC 2015 Film Festival cut.mp4]

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Official URL: https://vimeo.com/99623579

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Creators:	van Laer, T. Visconti, L. M. Feiereisen, S.
Event Title:	European Marketing Academy Conference
Event Type:	Conference
Event Location:	Leuven, Belgium
Event Dates:	2015
Status:	Published
Refereed:	Yes
URI:	https://openaccess.city.ac.uk/id/eprint/16987
Date available in CRO:	27 Apr 2017 14:48
Date deposited:	27 April 2017
Dates:	Date Event 2015 Published