Need for narrative
van Laer, T., Visconti, L. M. & Feiereisen, S. (2014). Need for narrative. NA - Advances in Consumer Research, 42, p758.
Abstract
What is a useful story from the perspective of its consumer? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how consumers define stories, distinguish between different reasons to need narrative, and experience the effects of need for narrative.
| Publication Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Departments: | Bayes Business School > Management |
![[thumbnail of Need for Narrative ACR 2014 and EMAC 2015 Film Festival cut.mp4]](https://openaccess.city.ac.uk/style/images/fileicons/video.png)
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Supplementary Materials:
- Video - https://vimeo.com/91598490
- Password - Need4Narrative
Official URL: http://acrwebsite.org/volumes/1018086/volumes/v42/...
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