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Need for narrative

van Laer, T., Visconti, L. M. & Feiereisen, S. (2014). Need for narrative. NA - Advances in Consumer Research, 42, p758.


What is a useful story from the perspective of its consumer? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how consumers define stories, distinguish between different reasons to need narrative, and experience the effects of need for narrative.

Publication Type: Article
Subjects: H Social Sciences > HF Commerce
Departments: Bayes Business School > Management
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