City Research Online - Understanding the value of stories in experiential reviews

Understanding the value of stories in experiential reviews

van Laer, T., Ludwig, S. & Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

Publication Type:	Report
Additional Information:	© 2018 MSI.
Departments:	Bayes Business School > Management

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Creators:	van Laer, T. Ludwig, S. Escalas, J.E.
Status:	Published
Publisher:	Marketing Science Institute
URI:	https://openaccess.city.ac.uk/id/eprint/18846
Date available in CRO:	24 Jan 2018 16:50
Date deposited:	24 January 2018
Dates:	Date Event 4 December 2017 Accepted 15 December 2017 Published Online