City Research Online - Brand story-making and digital conversations

Brand story-making and digital conversations

van Laer, T. & Visconti, L. M. (2016). Brand story-making and digital conversations. Advances in Consumer Research, 44(1), pp. 105-106.

Publication Type:	Article
Additional Information:	© 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Departments:	Bayes Business School > Management

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Creators:	van Laer, T. Visconti, L. M.
Status:	Published
Refereed:	No
Journal or Publication Title:	Advances in Consumer Research
Publisher:	Association for Consumer Research; 1999
ISSN:	0098-9258
URI:	https://openaccess.city.ac.uk/id/eprint/18847
Date available in CRO:	25 Jan 2018 15:00
Date deposited:	24 January 2018
Dates:	Date Event 30 June 2016 Accepted 27 October 2016 Published