City Research Online

Brand story-making and digital conversations

van Laer, T. & Visconti, L. M. (2016). Brand story-making and digital conversations. Advances in Consumer Research, 44(1), pp. 105-106.

Publication Type: Article
Additional Information: © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Departments: Bayes Business School > Management
[thumbnail of acr_vol44_1021120.pdf]
Text - Published Version
Download (438kB) | Preview


Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email


Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login