Making a Niche: The Marketization of Management Research and the Rise of 'Knowledge Branding'
Mehrpouya, A. & Willmott, H. 
ORCID: 0000-0003-1321-7041 (2018).
Making a Niche: The Marketization of Management Research and the Rise of 'Knowledge Branding'.
Journal of Management Studies, 55(4),
pp. 728-734.
doi: 10.1111/joms.12336
| Publication Type: | Article |
|---|---|
| Additional Information: | This is the peer reviewed version of the following article: Mehrpouya, A. & Willmott, H. (2018). Making a Niche: The Marketization of Management Research and the Rise of 'Knowledge Branding'. Journal of Management Studies, 55(4), which has been published in final form at https://doi.org/10.1111/joms.12336. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. |
| Departments: | Bayes Business School > Management |
| SWORD Depositor: |
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