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Market Sensing, Dynamic Capability, and Competitive Dynamics

Baden-Fuller, C. ORCID: 0000-0002-0230-1144 & Teece, D. (2019). Market Sensing, Dynamic Capability, and Competitive Dynamics. Industrial Marketing Management, doi: 10.1016/j.indmarman.2019.11.008

Abstract

This is a research commentary to the following article:

Hunt, S. D., & Madhavaram, S. (2019). Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy, Industrial Marketing Management, in press. https://doi.org/10.1016/j.indmarman.2019.07.004.

Publication Type: Article
Additional Information: © 2019 Published by Elsevier Inc. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Bayes Business School > Management
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