City Research Online

Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups

Steinmetz, J. ORCID: 0000-0003-3299-4858, Toure-Tillery, M. and Fishbach, A. (2017). Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups. Advances in Consumer Research, 45, pp. 248-252.

Abstract

When group members are encountered in a random sequential order, people expect the first (vs. middle or last) member to be more diagnostic of the group. Therefore, they weigh the performance of the first (vs. middle or last) more heavily in their predictions and decisions about the whole group.

Publication Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Business School > Management
Date Deposited: 06 Feb 2020 15:54
URI: https://openaccess.city.ac.uk/id/eprint/23623
[img]
Preview
Text - Accepted Version
Download (84kB) | Preview

Export

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login