Steinmetz, J. 
ORCID: 0000-0003-3299-4858, Toure-Tillery, M. & Fishbach, A. (2017).
Not All Bad Apples Spoil the Bunch: Order Effects on the Evaluation of Groups.
Advances in Consumer Research, 45,
pp. 248-252.
Abstract
When group members are encountered in a random sequential order, people expect the first (vs. middle or last) member to be more diagnostic of the group. Therefore, they weigh the performance of the first (vs. middle or last) more heavily in their predictions and decisions about the whole group.
| Publication Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Departments: | Bayes Business School > Management |
|
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Official URL: https://www.acrwebsite.org/volumes/1023991/volumes...
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