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How Novice and Experienced Entrepreneurs Name New Ventures

Engel, Y., van Werven, R. ORCID: 0000-0002-9336-0069 and Keizer, A. (2020). How Novice and Experienced Entrepreneurs Name New Ventures. Journal of Small Business Management, doi: 10.1080/00472778.2020.1738820


We examine the role of entrepreneurial experience in shaping a key decision that every entrepreneur has to make: Naming their new venture. Using a qualitative approach, we compare and contrast serial and novice entrepreneurs as they name the same company. We find several naming practices and show that novice and serial entrepreneurs use distinct naming strategies reflecting appeals to cognitive and emotional resonance. Our findings contribute to theory on firm names with a much-needed account of naming practices and provide insights for research on legitimation by showing that differences in entrepreneurial experience are consequential for venture naming decisions.

Publication Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Small Business Management, to be available online:
Publisher Keywords: new venture naming; entrepreneurial experience; verbal protocol analysis; legitimacy
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Business School > Management
Date Deposited: 05 Mar 2020 17:38
[img] Text - Accepted Version
This document is not freely accessible until 26 November 2021 due to copyright restrictions.

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