City Research Online

Abstract

How can minorities of individuals overturn social conventions? The theory of critical mass states that when a committed minority reaches a critical size, a cascade of behavioural changes can occur, overturning apparently stable social norms. Evidence comes from theoretical and empirical studies in which minorities of very different sizes, including extremely small ones, manage to bring a system to its tipping point. Here, we explore this diversity of scenarios by introducing group interactions as a crucial element of realism into a model for social convention. We find that the critical mass necessary to trigger behaviour change can be very small if individuals have a limited propensity to change their views. Moreover, the ability of the committed minority to overturn existing norms depends in a complex way on the group size. Our findings reconcile the different sizes of critical mass found in previous investigations and unveil the critical role of groups in such processes. This further highlights the importance of the emerging field of higher-order networks, beyond pairwise interactions.

Publication Type:	Article
Additional Information:	This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.
Subjects:	H Social Sciences > HM Sociology Q Science > QA Mathematics
Departments:	School of Science & Technology > Mathematics
SWORD Depositor:	Symplectic Administrator

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