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Abstract

A study of the Independent Broadcasting Authority's (IBA) contract procedures for awarding franchises for the operation of commercial television, focussing on the South West of England television area.

An historical perspective is given of the creation and operation of the TV companies in the area and of their rivals for the franchise. Particular reference is paid to the ITV programme networking system and the IBA's decision-making.

Many of the influences on the content of the ITV programme schedule are revealed for the first time in print. Completely original research demonstrates the effects the franchise renewal process has had, not just on the programme plans of a regional company like Westward or TSW, but for the whole of the ITV system.
It is demonstrated that the franchise renewal process brings about changes in the type of programmes scheduled, with there being a greater emphasis during "franchise renewal time" on documentaries and other programmes of a serious nature.

The impact of the expansion of satellite and cable television systems is assessed. With many ITV companies having to pay considerably higher financial sums than in the past to operate an ITV franchise from January 1993 onwards, and with the expansion of new technologies in television, ITV audience shares and sources of income are likely to be reduced.

Throughout the thesis the network schedule of the ITV system plays a central role. Original research has been undertaken and much never before revealed has now been uncovered. It is shown that unless the Independent Television Commission takes steps to ensure that the networking system is changed to greatly increase the availability of quality, high-rating TV programmes throughout the UK, then the ITV system as a whole will be diminished.

Publication Type:	Thesis (Doctoral)
Subjects:	H Social Sciences > HE Transportation and Communications P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Departments:	Doctoral Theses School of Communication & Creativity > Media, Culture & Creative Industries > Media & Communications School of Communication & Creativity > School of Communication & Creativity Doctoral Theses

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