City Research Online - Using benchmarking to evaluate public relations effectiveness through social media

Using benchmarking to evaluate public relations effectiveness through social media

Moise, R. ORCID: 0000-0002-2578-9832, Rogojinaru, A. & Zaharia, A. (2015). Using benchmarking to evaluate public relations effectiveness through social media. In: Public Relations: A Revolutionary Discipline. (pp. 67-85). Bucharest, Romania: Tritonic.

Publication Type:	Book Section
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments:	School of Communication & Creativity > Media, Culture & Creative Industries > Media & Communications

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Creators:	Moise, R. ORCID: 0000-0002-2578-9832 Rogojinaru, A. Zaharia, A.
Status:	Published
Refereed:	Yes
Publisher:	Tritonic
ISBN:	978-606-749-059-6
URI:	https://openaccess.city.ac.uk/id/eprint/30184
Date available in CRO:	29 Jun 2023 12:15
Date deposited:	29 June 2023
Dates:	Date Event 2015 Published