Target Firm Advertising and Firm Value
Fich, E. M., Starks, L. & Tran, A. ORCID: 0000-0001-7090-8063 (2024).
Target Firm Advertising and Firm Value.
Management Science, 71(2),
pp. 1438-1463.
doi: 10.1287/mnsc.2022.01534
Publication Type: | Article |
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Publisher Keywords: | Advertising; Mergers and acquisitions; Information transmission, Behavioral bias |
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology |
Departments: | Bayes Business School > Finance |
SWORD Depositor: |
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