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Target Firm Advertising and Firm Value

Fich, E. M., Starks, L. & Tran, A. ORCID: 0000-0001-7090-8063 (2024). Target Firm Advertising and Firm Value. Management Science, doi: 10.1287/mnsc.2022.01534

Publication Type: Article
Publisher Keywords: Advertising; Mergers and acquisitions; Information transmission, Behavioral bias
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
Departments: Bayes Business School > Finance
SWORD Depositor:
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