To Sell an Unconventional Product, Tell a Compelling Story
Cutolo, D. & Ferriani, S. 
ORCID: 0000-0001-9669-3486 (2023).
To Sell an Unconventional Product, Tell a Compelling Story.
Harvard Business Review(October),
Abstract
Selling original or quirky products is often an uphill battle. But research that involved an analysis of quirky products sold by some 7,000 craft entrepreneurs on Etsy suggests that effective storytelling that helps people relate to such offerings can turn them into successes. This article shares three storytelling techniques that work.
| Publication Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology |
| Departments: | Bayes Business School > Management |
| SWORD Depositor: |
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Official URL: https://hbr.org/2023/10/to-sell-an-unconventional-...
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