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Undergraduate public relations education in the United Kingdom: Quo Vadis?

Chmiel, M. & Moise, R. ORCID: 0000-0002-2578-9832 (2024). Undergraduate public relations education in the United Kingdom: Quo Vadis?. Public Relations Inquiry, doi: 10.1177/2046147x241230055


In the current context of the undergraduate PR academic education in the United Kingdom degrees being shut down or merged with other communication disciplines, the present essay represents a timely reflection on the results and internal incoherence of PR education provision in the United Kingdom. Starting from the key idea that public relations is a mature occupation and academic social discipline, we developed a thorough analysis of PR fields, where we analysed the intra- and inter-dynamics between these various types of fields, aiming at identifying the main issues that impact the teaching of PR and its academic expressions. Drawn from the field analysis, we then focused on two key trends which currently shape the undergraduate PR education in the UK to recommend changes to the process of curriculum development that reconstructs the social value of Public Relations.

Publication Type: Article
Additional Information: © The Author(s) 2024. This article is distributed under the terms of the Creative Commons Attribution 4.0 License ( which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the Sage and Open Access page (
Publisher Keywords: Education, curriculum development, undergraduate, pedagogy, public relations,
Subjects: L Education > LB Theory and practice of education > LB2300 Higher Education
Departments: School of Communication & Creativity
School of Communication & Creativity > Media, Culture & Creative Industries
SWORD Depositor:
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