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The Impact of Journalistic Cultures on Social Media Discourse: US Primary Debates in Cross-Lingual Online Spaces

Hellmueller, L. ORCID: 0000-0002-6609-9395, Camaj, L., Vallejo Vera, S. & Lindner, P. (2024). The Impact of Journalistic Cultures on Social Media Discourse: US Primary Debates in Cross-Lingual Online Spaces. Digital Journalism, doi: 10.1080/21670811.2024.2402371

Abstract

This cross-lingual project examines how social media posts of Spanish- and English-language media impact incivility in user comments during the 2020 primary political debates in the United States. We analyzed Facebook posts of news organizations that hosted the debates and used a state-of-the-art machine-learning model to analyze the corresponding comments. Our findings reveal distinct journalistic cultures on the post-level: English-language media are significantly more likely to use interpretation while Spanish-language media employ more audience-engagement and factual reporting strategies. We argue that in order to understand incivility in social media discourse during political debates, we need to consider journalistic cultures: While interpretative reporting explains lower levels of incivility in the English-language discourse, factual reporting explains lower levels of incivility in the Spanish-language discourse. We suggest that we need to consider how features of news reporting (textual and visual) impact discourse quality directly but also indirectly via emotional arousal in comments.

Publication Type: Article
Additional Information: © 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
Publisher Keywords: Social media, user comments, journalistic cultures, Hispanics, incivility, US election
Subjects: H Social Sciences > H Social Sciences (General)
J Political Science > JA Political science (General)
P Language and Literature > P Philology. Linguistics
T Technology > T Technology (General)
Departments: School of Communication & Creativity
School of Communication & Creativity > Journalism
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