City Research Online

Abstract

The pushback on women’s health rights, particularly when it comes to more vulnerable groups like indigenous women, has necessitated new approaches for targeted communication strategies by health NGOs on sexuality and reproductive health rights (SRHR). To assess indigenous women’s understanding of health communications on SRHR, this study conducted focus groups with the comadronas of Saving Mothers in Guatemala to explore their reception to these messages. Results of the study underscored the difficulties of access of these groups to quality information on reproductive health matters, placing limits on their capacity to navigate a complex (and manipulated) media landscape on SRHR. The findings of this research thus underscored the necessity to foster partnerships between NGOs, indigenous women’s groups, researchers and government to enhance health literacy skills, engaging with communities so as to co-create communications material that attends specifically to their needs.

Publication Type:	Other (Preprint)
Publisher Keywords:	Communication, community engagement, misinformation, Reproductive Health, feminist methods
Subjects:	H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform Q Science > QA Mathematics > QA75 Electronic computers. Computer science R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine R Medicine > RG Gynecology and obstetrics
Departments:	School of Communication & Creativity School of Communication & Creativity > Media, Culture & Creative Industries
SWORD Depositor:	Symplectic Administrator

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