City Research Online

Abstract

Microblogging is a crucial mode of online communication. However, launching a new microblogging platform remains challenging, largely due to network effects. This has resulted in entrenched (and undesirable) dominance by established players, such as X/Twitter. To overcome these network effects, Bluesky, an emerging microblogging platform, introduced starter packs — curated lists of accounts that users can follow with a single click. We ask if starter packs have the potential to tackle the critical problem of social bootstrapping in new online social networks? This paper is the first to address this question: we asses whether starter packs have been indeed helpful in supporting Bluesky growth. Our dataset includes 25.05×106 users and 335.42×103 starter packs with 1.73×106 members, covering the entire lifecycle of Bluesky. We study the usage of these starter packs, their ability to drive network and activity growth, and their potential downsides. We also quantify the benefits of starter packs for members and creators on user visibility and activity while identifying potential challenges. By evaluating starter packs’ effectiveness and limitations, we contribute to the broader discourse on platform growth strategies and competitive innovation in the social media landscape.

Publication Type:	Conference or Workshop Item (Paper)
Additional Information:	Copyright © 2025, Association for the Advancement of ArtificialIntelligence (www.aaai.org). All rights reserved.
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology H Social Sciences > HN Social history and conditions. Social problems. Social reform Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments:	School of Science & Technology School of Science & Technology > Computer Science School of Science & Technology > Mathematics
SWORD Depositor:	Symplectic Administrator

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