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Abstract

The prime objectives of this Business Appreciation are:

1) examine the structure of the U.K. toy market and industry and its major component companies,

2) examine the role of promotion in the marketing of toys in U.K.

These main objectives are dealt with in Section 1 & 2 respectively.

In this study we only discuss the role of promotion in the toy industry. More research work could be done on the relationship between pricing, distribution and product decisions with the U.K. toy industry.

Publication Type:	Thesis (Doctoral)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Departments:	Bayes Business School > Bayes Business School Doctoral Theses Doctoral Theses

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