City Research Online

How to Build Reputation in Financial Markets

Mazzola, P., Ravasi, D. & Gabbioneta, C. (2006). How to Build Reputation in Financial Markets. Long Range Planning, 39(4), pp. 385-407. doi: 10.1016/j.lrp.2006.09.001


A company's reputation for accountability and trustworthiness is a critical factor in its ability to attract the financial resources required to support its strategies. However, there has been little research done on how companies build and preserve the trust of financial markets. This research highlights a number of practices and features that seem to positively influence the formation of corporate reputation in financial markets. Collectively, the findings indicate that companies are guided by knowledgeable, respected and committed leaders, that are transparent and comprehensive in their communication of corporate plans, and that display credible and independent control systems are more likely to gather the consensus of the financial community around bold strategic plans.

Publication Type: Article
Additional Information: NOTICE: this is the author’s version of a work that was accepted for publication in Long Range Planning. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Long Range Planning, Volume 39, Issue 4, August 2006, Pages 385–407,
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HG Finance
Departments: Bayes Business School > Management
SWORD Depositor:
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