Items where Author is "Ambika, A."
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El-Shamandi Ahmed, K. 
ORCID: 0000-0001-8308-3064, Ambika, A. & Belk, R. (2023).
Augmented reality magic mirror in the service sector: experiential consumption and the self.
Journal of Service Management, 34(1),
pp. 56-77.
doi: 10.1108/josm-12-2021-0484