Items where Author is "Feiereisen, S."
Article
van Laer, T., Feiereisen, S. & Visconti, L. M. (2019). Storytelling in the Digital Era: Relevant Moderators of the Narrative Transportation Effect. Journal of Business Research, 96, pp. 135-146. doi: 10.1016/j.jbusres.2018.10.053
van Laer, T., Visconti, L. M. & Feiereisen, S. (2018). Need for narrative. Journal of Management, 34(5-6), pp. 484-496. doi: 10.1080/0267257X.2018.1477817
van Laer, T., Visconti, L. M. & Feiereisen, S. (2014). Need for narrative. NA - Advances in Consumer Research, 42, p758.
Feiereisen, S., Wong, V. & Broderick, A.J. (2013). Is a picture always worth a thousand words? The impact of presentation formats in consumers' early evaluations of really new products (RNPs). Journal of Product Innovation Management, 30(SUPPL ), pp. 159-173. doi: 10.1111/jpim.12069
Henning, V., Hennig-Thurau, T. & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology and Marketing, 29(10), pp. 765-781. doi: 10.1002/mar.20562
Feiereisen, S., Wong, V. & Broderick, A.J. (2008). Analogies and mental simulations in learning for really new products: The role of visual attention. The Journal Of Product Innovation Management, 25(6), pp. 593-607. doi: 10.1111/j.1540-5885.2008.00324.x
Conference or Workshop Item
van Laer, T., Visconti, L. M. & Feiereisen, S. (2016). Need for narrative. Paper presented at the Consumer Culture Theory Conference, 6-9 July 2016, Lille, France.
van Laer, T., Feiereisen, S. & Visconti, L. M. (2016). Ethical Implications of Story Domain, Teller and Receiver for the Narrative Transportation Effect. Paper presented at the 45th Annual European Marketing Academy Conference, 24 - 27 May, 2016, Oslo, Norway.
van Laer, T., Visconti, L. M. & Feiereisen, S. (2015). Need for Narrative. Paper presented at the European Marketing Academy Conference, 2015, Leuven, Belgium.