Items where Author is "Hennig-Thurau, T."
Article
Marchand, A., Hennig-Thurau, T. & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34(2), pp. 336-354. doi: 10.1016/j.ijresmar.2016.09.003
Hennig-Thurau, T., Wiertz, C. & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. Journal of the Academy of Marketing Science, 43(3), pp. 375-394. doi: 10.1007/s11747-014-0388-3
Henning, V., Hennig-Thurau, T. & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology and Marketing, 29(10), pp. 765-781. doi: 10.1002/mar.20562
Paul, M., Hennig-Thurau, T., Gremler, D. D. , Gwinner, K. P. & Wiertz, C. (2009). Toward a theory of repeat purchase drivers for consumer services. Journal of the Academy of Marketing Science, 37(2), pp. 215-237. doi: 10.1007/s11747-008-0118-9
Internet Publication
van Laer, T. & Hennig-Thurau, T. (2015). The Hobbit box set released – and finally, the Jackson saga is over The Conversation.