Items where Author is "Ladstaetter-Fussenegger, F."
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Ladstaetter-Fussenegger, F. & Luedicke, M. K. (2013). Message in a Bottle: How Prodactivist Consumer Communities Compete in the Mainstream Market. In: AMA Winter Marketing Educators Conference Proceedings. AMA Winter Marketing Educators Conference, 15 Feb 2013 - 17 Feb 2013, Las Vegas, Nevada, US.