Items where Author is "Ladstaetter-Fussenegger, F."
Up a level
Group by: Type | No Grouping
Number of items: 1.
Conference or Workshop Item
Ladstaetter-Fussenegger, F. & Luedicke, M. K. (2013). Message in a Bottle: How Prodactivist Consumer Communities Compete in the Mainstream Market. In: AMA Winter Marketing Educators Conference Proceedings. AMA Winter Marketing Educators Conference, 15 Feb 2013 - 17 Feb 2013, Las Vegas, Nevada, US.