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Items where Author is "Ludwig, S."

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Number of items: 9.

Article

van Laer, T., Edson Escalas, J., Ludwig, S. & van den Hende, E. A. (2019). What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews. Journal of Consumer Research, doi: 10.1093/jcr/ucy067

Villarroel Ordenes, F., Grewal, D., Ludwig, S. , de Ruyter, K., Mahr, D. & Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, 45(5), pp. 988-1012. doi: 10.1093/jcr/ucy032

Ordenes, F. V., Ludwig, S., de Ruyter, K. , Grewal, D. & Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, 43(6), pp. 875-894. doi: 10.1093/jcr/ucw070

Ludwig, S., van Laer, T., de Ruyter, K. & Friedman, M. (2016). Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication. Journal of Management Information Systems, 33(2), pp. 511-541. doi: 10.1080/07421222.2016.1205927

Ludwig, S. & de Ruyter, K. (2016). Decoding social media speak: developing a speech act theory research agenda. Journal of Consumer Marketing, 33(2), pp. 124-134. doi: 10.1108/JCM-04-2015-1405

Ludwig, S., de Ruyter, K., Mahr, D. , Wetzels, M., Brüggen, E. & De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217.

Ludwig, S., de Ruyter, K., Friedman, M. , Brüggen, E., Wetzels, M. & Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560

Conference or Workshop Item

van Laer, T., Escalas, J.E., Ludwig, S. & van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.

Report

van Laer, T., Ludwig, S. & Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

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