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Items where Author is "Ludwig, S."

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Number of items: 9.

Article

van Laer, T., Edson Escalas, J., Ludwig, S. and van den Hende, E. A. (2018). What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews. Journal of Consumer Research, doi: 10.1093/jcr/ucy067

Villarroel Ordenes, F., Grewal, D., Ludwig, S., de Ruyter, K., Mahr, D. and Wetzels, M. (2018). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, doi: 10.1093/jcr/ucy032

Ordenes, F. V., Ludwig, S., de Ruyter, K., Grewal, D. and Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, doi: 10.1093/jcr/ucw070

Ludwig, S., van Laer, T., de Ruyter, K. and Friedman, M. (2016). Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication. Journal of Management Information Systems, 33(2), pp. 511-541. doi: 10.1080/07421222.2016.1205927

Ludwig, S. and de Ruyter, K. (2016). Decoding social media speak: developing a speech act theory research agenda. Journal of Consumer Marketing, 33(2), pp. 124-134. doi: 10.1108/JCM-04-2015-1405

Ludwig, S., de Ruyter, K., Mahr, D., Wetzels, M., Brüggen, E. and De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217.

Ludwig, S., de Ruyter, K., Friedman, M., Brüggen, E., Wetzels, M. and Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560

Conference or Workshop Item

van Laer, T., Escalas, J.E., Ludwig, S. and van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.

Report

van Laer, T., Ludwig, S. and Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

This list was generated on Mon Jan 20 05:07:38 2020 UTC.