City Research Online

Items where Author is "Marckhgott, E."

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Marckhgott, E., Kamleitner, B. & Estes, Z. ORCID: 0000-0003-4350-3524 (2026). A window of opportunity: transparent packaging affects product preference via psychological ownership. International Journal of Research in Marketing, doi: 10.1016/j.ijresmar.2026.01.008

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