Items where Author is "Marckhgott, E."
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Article
Marckhgott, E., Kamleitner, B. & Estes, Z.
ORCID: 0000-0003-4350-3524 (2026).
A window of opportunity: transparent packaging affects product preference via psychological ownership.
International Journal of Research in Marketing,
doi: 10.1016/j.ijresmar.2026.01.008
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