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Items where Author is "Shi, X."

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Article

Shi, X., Li, F. ORCID: 0000-0002-6589-6392 and Chumnumpan, P. (2020). The Use of Product Scarcity in Marketing. European Journal of Marketing, 54(2), pp. 380-418. doi: 10.1108/EJM-04-2018-0285

Shi, X., Bigdeli, A. Z. and Li, F. (2016). An examination of NPD models in the context of business models. Journal of Business Research, 69(7), pp. 2541-2550. doi: 10.1016/j.jbusres.2015.10.087

Ziaee Bigdeli, A., Li, F. and Shi, X. (2016). Sustainability and scalability of university spinouts: A business model perspective. R&D Management, 46(3), pp. 504-518. doi: 10.1111/radm.12167

This list was generated on Thu Feb 20 05:11:42 2020 UTC.