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Items where Author is "van den Hende, E. A."

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Article

van Laer, T., Edson Escalas, J., Ludwig, S. & van den Hende, E. A. (2019). What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews. Journal of Consumer Research, doi: 10.1093/jcr/ucy067

Conference or Workshop Item

van Laer, T., Escalas, J.E., Ludwig, S. & van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.

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