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Academics and competing interests in H1N1 influenza media reporting

Mandeville, K. L., O'Neill, S., Brighouse, A., Walker, A., Yarrow, K. and Chan, K. (2014). Academics and competing interests in H1N1 influenza media reporting. Journal of Epidemiology and Community Health, 68(3), pp. 197-203. doi: 10.1136/jech-2013-203128

Abstract

Background: Concerns have been raised over competing interests (CoI) among academics during the 2009 to 2010 A/H1N1 pandemic. Media reporting can influence public anxiety and demand for pharmaceutical products. We assessed CoI of academics providing media commentary during the early stages of the pandemic.

Methods: We performed a retrospective content analysis of UK newspaper articles on A/H1N1 influenza, examining quoted sources. We noted when academics made a risk assessment of the pandemic and compared this with official estimations. We also looked for promotion or rejection of the use of neuraminidase inhibitors or H1N1-specific vaccine. We independently searched for CoI for each academic.

Results: Academics were the second most frequently quoted source after Ministers of Health. Where both academics and official agencies estimated the risk of H1N1, one in two academics assessed the risk as higher than official predictions. For academics with CoI, the odds of a higher risk assessment were 5.8 times greater than those made by academics without CoI (Wald p value=0.009). One in two academics commenting on the use of neuraminidase inhibitors or vaccine had CoI. The odds of CoI in academics promoting the use of neuraminidase inhibitors were 8.4 times greater than for academics not commenting on their use (Fisher's exact p=0.005).

Conclusions: There is evidence of CoI among academics providing media commentary during the early H1N1 pandemic. Heightened risk assessments, combined with advocacy for pharmaceutical products to counter this risk, may lead to increased public anxiety and demand. Academics should declare, and journalists report, relevant CoI for media interviews.

Publication Type: Article
Publisher Keywords: EPIDEMICS, ETHICS, INFLUENZA, PUBLIC HEALTH POLICY, Academies and Institutes, Advisory Committees, Antiviral Agents, Conflict of Interest, Drug Industry, Enzyme Inhibitors, Financial Support, Great Britain, Health Services Needs and Demand, Humans, Influenza A Virus, H1N1 Subtype, Influenza Vaccines, Influenza, Human, Neuraminidase, Newspapers, Pandemics, Propaganda, Public Policy, Retrospective Studies, Risk Assessment
Subjects: R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Departments: School of Arts & Social Sciences > Psychology
Related URLs:
URI: http://openaccess.city.ac.uk/id/eprint/4220
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