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Items where Author is "Paul, M."

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Paul, M., Hennig-Thurau, T., Gremler, D. D., Gwinner, K. P. and Wiertz, C. (2009). Toward a theory of repeat purchase drivers for consumer services. Journal of the Academy of Marketing Science, 37(2), pp. 215-237. doi: 10.1007/s11747-008-0118-9

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